TATA is the adorable, heart-headed alien character created as part of the popular BT21 collaboration between LINE FRIENDS and BTS. Known for a curious personality and distinct red heart shape, TATA brings a playful touch to a wide range of lifestyle items. Fans love collecting TATA goods to add color and charm to their desks, living spaces, and daily routines. Browse our selection of authentic BT21 TATA merchandise imported directly from Japan.