BREED Bull Terrier 200g Original Color 2 Fishing Lure

Meet the BREED Bullterrier 200g metal jig in WR.KAYAKS' original colorway, Murakami Iyoboya Glow, the second entry in an original color series that began from a customer's request for a jig just like this.

This first limited production run features a lens hologram finish inspired by shiobiki-zake, the salted, air-dried salmon that is a beloved winter tradition of Murakami City in Niigata Prefecture. Local lore has long revered salmon not as an ordinary fish but as iyoboya, the fish of fish. BREED brings that heritage to life with a dual-sided design: a glowing front representing the salmon's flesh, and a holographic back matching its skin.

The Bullterrier itself grew out of a simple question: could a jig be made to catch more red seabream? Building on the original Terria released in 2011, BREED intensified its subtle vibration into a strong one, letting the lure work even in slack tides and at low retrieve speeds. Its symmetrical, rear-weighted shape recreates the erratic swimming of a weak baitfish, an action that draws strikes even from stubborn red seabream holding tight to the bottom, not just the easier fish feeding on sardines near the surface. The steady, symmetrical motion also makes pecking bites easy to detect, so stay ready for the moment a fish holds the lure from behind without turning; that's when timing your hookset matters most.

This lure is brand new. Store it away from direct sunlight, as prolonged exposure can cause slight discoloration to its special paint finish over time.